SELLING YOUR HOME
OUR GOAL: To SELL YOUR HOME for the best price in the least amount of time.
When you decide to sell your home, you are taking a major step of relocating yourself and possibly your family. You want to have a clear understanding of the chain of events that hopefully will culminate in a successful sale and closing. It is important that you have a clear idea in mind of why you want to sell your home, financial considerations, goals and where your next home will be. By defining these things for yourself before you start, you will go into the sale with a realistic set of objectives.
By choosing to list your home with Greg Weber, REALTORS you will be on your way to maximizing the equity in your property in the shortest amount of time. My marketing strategy will insure that your property will receive the highest level of exposure by syndicating to the most popular high traffic websites on the internet.
1. Marketing Your Home
2. Staging your home for sale
3. Learning the Value/Setting the Price
4. Negotiating the Offer
1. MARKETING YOUR HOME
Internet Marketing Reach
According to the National Association of Realtors 87% of homebuyers start their home search on the internet. Greg Weber REALTORS has marketing agreements with most of the National and International home search companies, allowing your property to be marketed to all possible home buyers and agents thoughout the United States and around the world. Our marketing strategy is based on advanced internet techniques to ensure that you receive the highest level of exposure possible. My brokerage company syndicates to multiple high traffic outlets on the web. Below are examples of where your home will be listed for sale.
WE CUSTOMIZE OUR MARKETING APPROACH BASED ON YOUR NEEDS:
- Before your home hits the market, we develop a targeted print and media marketing strategy
- Discuss with Seller the need for a professional “Home Staging” company
- Prepare virtual tour and take quality digital photos
- Put for sale sign in yard
- Place electronic lockbox on your home
- Prepare color glossy flyers and place in home
- Send out “Just Listed’ Cards
- List in Multiple Listing Service
- Schedule realtor property tour
- Schedule open house if selected by seller
- Discuss feedback from showing agents with Seller
- Promptly enter price changes in MLS listing database
- Utilize referral network to connect to potential buyers
2. Staging your home for sale
One of the key strategies for a quick home sale is staging and presentation. This process highlights the strengths of your home to maximize its value (click this to see a list) and make the home appeal to the greatest number of buyers. It is important to neutralize colors, and make each room look as spacious as possible while creating a safe, warm atmosphere. Improvements can start on the outside by cleaning up your yard, adding a touch of new landscaping, power washing the house, driveways, and sidewalks or adding a fresh coat of paint. Inside improvements may include a good overall cleaning and de-cluttering, rearranging or removing furniture to improve the visual and functional appeal of the home. It is important to bring the most light into the home by cleaning windows, removing screens and opening blinds when possible. Other staging improvements may include new carpet, a fresh coat of paint, adding lighting, or other updates such as upgrades of appliances and fixtures.
Understanding the specific problem areas of your home may be difficult as this is your personal home. We understand and will try to present these to you as a Buyer would see them. Some of the improvements recommended will be of minimal expense, while others might cost substantially more. In this competitive marketplace we strongly recommend staging your home as the benefit will positively impact your bottom line and increase your chances of selling.
If the need for a professional home staging company is needed we can certainly recommend one for your use.
3. Learning the value Setting the price
How much should I ask?
The answer to this question will set the tone for the entire sales process. Setting the right price before you list is critical to getting the most for your property. It is a well known fact that overpriced homes take longer to sell and usually sell for a lower price. The longer the house sits on the market, the more people will start to wonder what’s wrong with it, lowering the perceived value even more. One of the best ways to prevent your home from selling quickly, or at all, is to list it at too high a price. You don’t want to pay too much for things, and neither do potential buyers of your home.
This is a sensitive issue for most people, because we tend to identify with our homes. Many people think of their homes as an extension of themselves and their lives. This is partially true, because our homes are the places where some of the most important events of our lives occur: a couple’s first home together, the baby’s first steps, hugs and time with family, cooking and family meals.
While this attitude is understandable when it comes time to sell your home, it’s necessary to take a different view. A home sale is a business transaction. Your home, which you value so highly and may even still somewhat see as “basically new,” will not be seen as such to potential buyers who are looking for a home in excellent condition, in a good location at a reasonable price. Keep in mind that market value is determined by what a motivated and qualified buyer is willing to pay for your home, not simply what you feel it should be worth.
I will use my expertise and experience to prepare a Competitive Market Analysis (CMA) that gives you the facts and insight to set the right price for your property. A simple price-per-square foot estimate is not enough…you may need to consider such variables as comparable listings, supply versus demand in your area, neighborhood and local school information, your home’s special features, and other updating that you have or have not done over the years.
4. Negotiating the Offer
Successfully negotiating a real estate contract is more than a matter of luck or natural talent. When you receive an offer, having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price. Our job is to protect your interests to the best of our ability. It is our skill that can increase your return at the time of contract negotiation. Rather than approaching negotiations from an adversarial winner-take-all perspective, I focus on your priorities and strive to keep emotions from over-running the process.
Once the offer on your home is accepted, and the inspections have been completed and approved, and the buyer’s mortgage has been approved, the closing time for your home will be scheduled. The closing date is specified in the contract, and in most cases, occurs towards the end of the month. The title company’s escrow officer will guide you through signing of the legal documents.
I will attend the closing with you to make sure everything goes smoothly and help with resolving any issues that may come up.
Once these documents are signed and the buyer has signed closing documents, the title company will either wire transfer any net proceeds to you or have a check ready for you to pick up. Once these funds are transferred to you, the sale is finalized.